MacCentric Solutions is an Apple-certified Macintosh consultancy & systems integrator serving the San Francisco Bay Area.
The iPhone Halo Effect: Read the Article
“Thank you for the personal call yesterday… I find it all so interesting and always appreciate that you and the MacCentric team are willing to explain what is going on. It empowers us to know how things work, and it’s great to know that we can call you in a pinch.”
Carolena Nericcio - Fat Chance Bellydance, San FranciscoAs part of MacCentric Solutions, Inc.’s commitment to supporting cross-platform environments, our principals, Noam Birnbaum and Steve Favarger, have presented “Windows on Mac” at many of the regional Apple Stores.
The IT industry is in the midst of a rare grassroots sea change which is swelling up not from the impetus of the IT professionals who caretake it, but from the executive user base. Apple’s original 2007 iPhone software packed more eye candy for consumers than horsepower for professionals. However, unlike the trickle-down “halo effect” that had, over the course of years, only slowly converted iPod ownership into Macintosh sales (and did so primarily in the retail consumer market only), the iPhone’s halo…