MacCentric Solutions is an Apple-certified Macintosh consultancy & systems integrator serving the San Francisco Bay Area.
The iPhone Halo Effect: Read the Article
“I hope you know that you and your team are very, very good at what you do. Thanks a lot for your help….”
Vince Gamick – Forza Telecom, Walnut CreekAs part of MacCentric Solutions, Inc.’s commitment to supporting cross-platform environments, our principals, Noam Birnbaum and Steve Favarger, have presented “Windows on Mac” at many of the regional Apple Stores.
The IT industry is in the midst of a rare grassroots sea change which is swelling up not from the impetus of the IT professionals who caretake it, but from the executive user base. Apple’s original 2007 iPhone software packed more eye candy for consumers than horsepower for professionals. However, unlike the trickle-down “halo effect” that had, over the course of years, only slowly converted iPod ownership into Macintosh sales (and did so primarily in the retail consumer market only), the iPhone’s halo…